 |
DDC
| 650 | |
Tác giả CN
| Hair, Joseph F. | |
Nhan đề
| Essentials of business research methods / Joseph F. Hair Jr. ... [et al.]. | |
Thông tin xuất bản
| United States of America : Wiley, 2003 | |
Mô tả vật lý
| xxiii,440 p. ; 24cm. | |
Tóm tắt
| This book covers the essentials of business research for managers. It includes coverage of the increasing role of knowledge management as well as how to conduct information-gathering activities more effectively in a rapidly changing business environment. Because managers increasingly must make decisions based on almost unlimited information in data warehouses, this text provides substantially more coverage of data analysis than other texts. The authors recognize that most managers will not be data analysts. The straightforward, hands-on approach will make the book particularly successful in teaching advanced undergraduates and MBA students, both traditional and executive. | |
Từ khóa
| Business -- Research | |
Địa chỉ
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| 082 | |a650|bHA-J |
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| 100 | |aHair, Joseph F. |
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| 245 | |aEssentials of business research methods / |cJoseph F. Hair Jr. ... [et al.]. |
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| 260 | |aUnited States of America : |bWiley, |c2003 |
|---|
| 300 | |axxiii,440 p. ; |c24cm. |
|---|
| 520 | |aThis book covers the essentials of business research for managers. It includes coverage of the increasing role of knowledge management as well as how to conduct information-gathering activities more effectively in a rapidly changing business environment. Because managers increasingly must make decisions based on almost unlimited information in data warehouses, this text provides substantially more coverage of data analysis than other texts. The authors recognize that most managers will not be data analysts. The straightforward, hands-on approach will make the book particularly successful in teaching advanced undergraduates and MBA students, both traditional and executive. |
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| 653 | |a Business -- Research |
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| 852 | |a100|bKho Sách tham khảo|j(2): 102001867-8 |
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| 856 | 1|uhttp://lib.tgu.edu.vn/kiposdata1/anhbia/sachthamkhao/102001868thumbimage.jpg |
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| 890 | |a2 |
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