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Basic marketing research using Microsoft Excel data analysis / Alvin C. Burns ; Ronald F. Bush
Upper Saddle River, N.J. ; Harlow : Pearson Education, 2012
413 p. ; 26cm.
Burns, Alvin C.
Basic Marketing Research uses an Excel add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to market research fundamentals. This text also provides readers with resources they can use in their careers.
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