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Fundamentals of logistics management / Douglas M. Lambert, James R. Stock, Lisa M. Ellram
Boston ; London : Irwin/McGraw-Hill, 1998
xxiv,611p ; 24cm.
Lambert, Douglas M.
"Fundamentals of Logistics Management" provides a unique opportunity to leverage high profile, quality authorship into a market segment that has had little prior access to it. This text approaches logistics from a marketing perspective, which is unique to its competitors. It also integrates the area of marketing, accounting, finance, and manufacturing within the text.
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